Australia Day 2008

 

ADCNSW has a strong and unique brand but there was a need to streamline the design and look of Australia Day across all communication and to a diverse audience.

 

Our brief was to unify the look of all existing art whilst refreshing and reinforcing the existing brand identity and key message of ‘Celebrate What’s Great’ to roll out over a three year period.

 

Silhouettes of iconic Australiana were layered to create enticing illustrationsand each was finished of with a gold or silver foil highlights.